Jeff Walker's Product Launch Formula +
The Lucky Bitch Launch Playbook

Jeff Walker is founder of "Product Launch Formula" and has helped thousands of entrepreneurs like you make $500 million in product launches. 

Product Launch Formula (PLF) is essential for anyone considering launching a product, service or even an entire new business. Even if you do not have a business idea, the PLF is an intensive marketing system that will elevate your business. 

Click HERE for my in-depth PLF REVIEW.

Access to Product Launch Formula is only open once a year and the 2016 intake is open NOW. If you are considering purchasing PLF you can use the link on this page and when you sign up you will also receive my Bonus - "The Lucky Bitch Launch Playbook" for FREE worth $297.

The Playbook goes behind the scenes of a real life recent launch in MY business which was based on the Product Launch Formula (PLF Review Here). This was my BIGGEST LAUNCH EVER with over $750,000 in sales. This Playbook will give you priceless insight into what is working RIGHT NOW with online product launches by sharing the strategy, schedule and RESULTS from my launch. You will even get a LIVE WEBINAR with me and my hubby about our Launch to answer your questions. 

This is brand NEW and completely EXCLUSIVE for those that purchase Product Launch Formula through this page.

Get PLF + Lucky Bitch Launch Playbook Bonus HERE

What is Product Launch Formula?

Jeff Walker's Product Launch Formula is a proven, step-by-step process that shows you exactly how to launch a product in precise detail. It shows you exactly what to do every step of the way, right down to which blog post to release when, and what to say in every email.

Click HERE for my in-depth PLF REVIEW.

With Product Launch Formula, you get video training taking you through all the steps of creating and sequencing your Product Launch. 

FREE BONUS: The Lucky Bitch Launch Playbook

Go behind the scenes of my biggest EVER launch!

If you purchase Product Launch Formula from this page, you will receive my brand NEW BONUS "The Lucky Bitch Launch Playbook" completely FREE. This is an exclusive offer only available here and is worth $297. 

Click HERE to purchase PLF + Bonus

I implemented Product Launch Formula and made over $750,000 from ONE launch.

My incredible NEW "Launch Playbook" will include: 

- Launch Strategy
See how we customised and implemented PLF, our launch goals, launch story and our Pre-Launch Content.

- Pre-Launch & Email Schedule
The full Launch Calendar showing when we sent emails, social media messages, affiliate updates and how our Pre-Pre-Launch, Pre-Launch and Cart open periods tied together. 

- Affiliate Strategy 
Over a third of our revenue came from our affiliate partners, and we will share how we engaged them, kept them up to date, provided training support and why we paid out $20,000 cash in bonuses on top of their commission. 

- All Email Copy - Sales & Affiliate Emails
Our Swipe File containing every email we sent to our list and our affiliate partners during the launch. This will provide you with a framework and concrete examples of what to say and when to make sales. 

- Results & Analysis
A breakdown of what sales we made, when and from what sources. For data geeks this will blow your mind - daily average sales, when did the majority of our sales come? Full pay versus instalments? Unsubcribe rate and Facebook advertising performance. Importantly we will discuss what the numbers mean and what we would do differently!

BONUS BONUS: If you purchase PLF from this page, this week, I will also invite you to an awesome LIVE WEBINAR with me and my hubby Mark where we will answer your questions about the Launch and our experience with PLF. This unmissable call will be a private and fast paced. 

This priceless guide will give you real world insight in how to apply the lessons from Product Launch Formula and a practical example showing this WORKS! 

Frequently Asked Questions

1. What's the deal with the Launch Playbook?

We implemented PLF last month. This means I am a real life example of the system in action and I am willing to let you behind the scenes and be transparent about our results and why PLF worked. 

I want to offer as much value as possible and an incentive for you to buy through my affiliate link, so we created this new exclusive content only for PLF purchases from this page. 

This Launch Playbook is worth $297 but you can't buy it anywhere else. I know that a lot of you saw my launch last month and read the emails so now you get to see behind the scenes of how we actually did it!

We hit $753,570 in sales and will reveal exactly how PLF helped us get there and our lessons from using the formula so you can learn from them and make your next launch even better. 

This is a digital playbook that will be ready for download by the end of November.


2. What’s the Deadline to Join Product Launch Formula to get Launch Playbook for Free?

This Product Launch Formula BONUS offer ends THIS WEEK - Friday 18 November at 12 am Pacific.

To get the Lucky Bitch Launch Playbook bonus FREE, you must purchase Jeff Walker's Product Launch Formula before this deadline with the link on this page.


3. I’m In! When Will I Get Access to the Lucky Bitch Launch Playbook?

Great! If you purchase Product Launch Formula this week, you’ll get access to the Lucky Bitch Launch Playbook by Wednesday 30 November. 


4. Tell Me Again: How Do I Get Access to the Lucky Bitch Launch Playbook?

To get Product Launch Formula AND the Lucky Bitch Launch Playbook:

>>   Click HERE to purchase Product Launch Formula: This link will take you to the PLF Sales Page and will track you as a lead from Lucky Bitch so that I can provide you with access to the Launch Playbook. When you are ready to buy PLF you must use the link on this page so you get access to BONUS. 

>>   You must have "Cookies" enabled: So that Jeff's system can track your purchase and link it to Lucky Bitch you need to have cookies enabled in your web browser. We can only give access to the Playbook Bonus to sales that are linked to me in Jeff's system. 

>>   I am a affiliate partner: I am a proud affiliate partner of Jeff Walker and if you purchase the Product Launch Formula I may receive a commission but this will be at no extra cost to you. 

>>   Got questions? If you have any questions about this bonus offer please contact and my team will be happy to help. Otherwise, head over to Jeff's sales page and his customer service team can help. 


5. Can I Upgrade If I’m Already a Lucky Bitch Money Bootcamp Member?

No. At this stage, the Lucky Bitch Launch Playbook is an exclusive Bonus only available to those that purchase Jeff Walker's Product Launch Formula from this page.